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Brand Statement

EMORTAL—The "E" stands for extraordinary while/whereas “Mortal” means to be human. Established in 1997, EMORTAL stands for the individuals who strives to be out of the ordinary.

VISION–Our vision is to set the standard with timeless, & premium fashion goods & accessories for the ever-evolving global citizen.

Emortal was started in the summer of 1997 by Rod Emortal. He wanted to incorporate everything he loved that kept him out of trouble growing up in Los Angeles into his brand. Back then, Rod kept himself busy by immersing himself in street dance, hip hop culture, and cycling all of which he still takes part in today. While he continues to ride everyday on his fixed gear bike & is an active member in the street dance community, he has taken up street photography and traveling the world where he continues to evolve & build his network.
Rod’s own philisophy, “You are defined by your own resilience, the experiences and knowledge that you gain in life; and how you give back to the world around you.”

His brand Emortal is a reflection of Rod’s character. Whether you are travelling for business or pleasure in a foreign land or commuting and exploring in your own city, this brand is created to suit the modern individual on the move and provides timeless wearable goods & accessories for your next extraordinary adventures in life.

Stay tune for more in Fall of 2017 when we release the new line.