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Brand Statement

Stay tune for new products Fall 2018

From its origins in Los Angeles in 1997, Emortal was inspired by travel, sportswear, military gear, 80’s/90’s hip-hop & historic urban subculture. Emortal’s mission is to create timeless lifestyle products with low-key form and function, fun graphics, and everyday carry accessories that appeal to commuters, travelers, & the modern digital nomads.

Rod Anthony started Emortal brand in the summer of 1997. He wanted to incorporate everything he loved that kept him out of trouble growing up in Los Angeles into his brand. Back then, Rod kept himself busy by immersing himself in street dance, hip hop culture, and cycling all of which he still takes part in today. A digital nomad, urban outdoorsman/adventurist himself, Rod continues to ride everyday on his fixed gear bike & is an active member in the street dance community, he has taken up street photography and traveling the world where he continues to evolve & build his network.